Getting Started with Video to Promote Your Shop (with Brent Kilmer)
Owner and operator of Velocity Tire & Auto in Michigan and a business coach for Repair Shop of Tomorrow, explains why creating videos to market your quick lube shop is easier than you might think. Kilmer offers tips for getting started, including how often to post, whether operators should enlist the help of an outside marketing firm, and what kinds of content resonate best with customers.
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About the Author
Tom ValentinoTom Valentino
Editor
Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
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