Doug Zarkin has two decades of experience in retail and brand marketing, but he’s a newcomer to the quick lube industry. Zarkin was hired as the new chief marketing officer for Take 5 Oil Change earlier this summer, and he describes the way in which he has observed Take 5 lube techs working as “nothing short of a symphony.”
Zarkin shares what appealed to him about joining Take 5, what he has been able to carry over from his marketing experience with health and wellness brands, and the role of marketing as Driven Brands looks to grow the number of Take 5 locations across the U.S.
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Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
