Podcast | Thinking Big with Store Reopening, Growth, and Advocacy (with Justin Cialella)
Victory Lane CEO Justin Cialella stopped by the EndeavorB2B podcast booth at AAPEX 2025 to offer his takeaways from the big industry trade show in Las Vegas and also discuss developments with Victory Lane. The company recently relaunched a location in Farmington Hills, Michigan—formerly its oldest franchise—after acquiring it as a corporate store. To re-introduce the shop to its community, Victory Lane held a massive grand re-opening that included more than $23,000 in products given away and Cialella himself getting into the pits to work on 53 oil changes.
In this episode, Cialella also offers insights into Victory Lane’s expansion plans and explained how the company is looking to grow with the right partners, focusing on market opportunity and alignment with company vision. Other topics discussed: leveraging technology to improve operations and ongoing industry advocacy efforts.
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About the Author
Tom Valentino
Editor
Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
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