Podcast | Fight Forward (with Chris Messer, Mike Jones, and Chris Jones)

In this edition of the Endeavor to Discover series, Chris Messer, Mike Jones, and Chris Jones explain why leaders should focus on fostering behavior change and culture instead of fixating on KPIs and mistakes.
Jan. 22, 2026

In this episode of the Endeavor to Discover series, Chris Messer and Mike Jones are joined by Chris Jones, editorial director for Endeavor Business Media’s Vehicle Service Repair Group, to discuss the concept of “fighting forward” at the start of a new year. The conversation centers on the idea that people and organizations often focus on what they don’t want, which creates negative mental pictures, emotions, and behaviors. The group discusses how words shape pictures, pictures shape emotions, and actions follow thought—meaning outcomes are created by intentional thinking and behavior.

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About the Author

Chris Messer

Executive Vice President, Transportation

Chris Jones

Group Editorial Director

Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.

A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

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