VP Racing Fuels Announces Rebranding

Feb. 8, 2023

VP Racing Fuels has announced its plans to rebrand as "VP Racing" to better represent the services they offer.

Feb. 8, 2023–VP Racing Fuels, Inc. has announced the corporation will be rebranding “to the ‘VP Racing’ moniker and a refreshed logo,” according to a press release.

President and CEO of VP Racing, Alan Cerwick, said that “this change is a better reflection of the vitality of our company and its ever-expanding product and service lines.”

VP has explored many different industries over the past several years, such as “the motor oil market for performance/racing and passenger cars, outdoor equipment fuels, fuel additives, coolants, appearance products, jug containers, diesel contamination prevention products, UAV/UAS fuels, hand sanitizer, and specialty chemicals.”

The company currently has almost 400 “gas stations, oil change centers, car washes, and marinas” under the VP brand. 

Cerwick said though the company has over 80 custom-formulated fuel brands, they are now “clearly now much more than race fuel.”