According to a press release, Lucas Oil Products has announced Jamie Little as the company’s newest brand ambassador.

Little has been a sports reporter since 1998 when she covered the Summer and Winter X-Games for ESPN. She went on to be a pit reporter for several years, covering the INDYCAR series for ESPN/ABC. In 2015 she went to Fox Sports, where she was a pit reporter for all three of their national touring series.

She became the first woman to act as a lead television play-by-play announcer for a national motorsports series in 2021 when she was picked as the lead announcer for the ARCA Menards Series. This year she became the first woman to be a lead announcer for NASCAR as the NASCAR Craftsman Truck Series announcer.

As Lucas Oil’s brand ambassador, Little will be overseeing social media content for the brand through interviews and experiences with current brand ambassadors and partners, such as her recent discussion with ECR Engines’ Senior Vice President Bob Fisher on Lucas Oil’s partnership with Richard Childress Racing and ECR Engines.