Jiffy Lube Welcomes Experienced Quick Lube Operator in Arkansas as Franchisee

Rick Murphy, a seasoned quick lube industry veteran, has acquired seven Jiffy Lube locations in Arkansas, marking a significant expansion for Auto Center Enterprises and strengthening Jiffy Lube's presence in the region.
Feb. 26, 2026
2 min read

Jiffy Lube has announced that a new franchisee with over 30 years of quick lube industry experience in Arkansas has joined the Jiffy Lube network.

According to a recent press release, Rick Murphy, owner of Auto Center Enterprises, purchased seven Jiffy Lube locations in metro Little Rock, Arkansas. Auto Center Enterprises has been operating the service centers since late October 2025.

The Jiffy Lube service centers acquired by Auto Center Enterprises include:

  • 805 Hogan Lane in Conway
  • 618 Oak Street in Conway
  • 1210 Dave Ward Drive in Conway
  • 1717 E. Harding Street in Morrilton
  • 5110 John F Kennedy Boulevard in North Little Rock
  • 11323 N. Rodney Parham Road in Little Rock
  • 1900 N. Reynolds Road in Bryant

“We are fortunate and excited to have such an experienced, well-respected operator like Rick join our network,” said Mauricio Quezada, President and CEO of Jiffy Lube International, Inc. “He has an impressive track record of running successful quick lube shops across Arkansas. We look forward to working with Rick and supporting his efforts to deliver an exceptional customer experience to metro Little Rock drivers.”

A fourth-generation family farmer who grew up in Texarkana, Murphy went on to have a successful career as one of the largest insurance brokers in Arkansas. After selling that business, he started his career in automotive services in 1992 when he became a partner and general manager in a friend's full-service car wash business. Since then, he has opened, operated, and then sold more than a dozen quick lube centers across the state, including the independent Star Lube brand.

When he is not working, Murphy enjoys being involved in the community. He has served on
multiple hospital Boards, supports both the UAMS Medical Center and the Arkansas Children's Hospital, and contributes to local food banks. In addition, he regularly offers discounts to local churches, as well as first responders and military veterans.

“One of my key philosophies is that we treat every customer like they are a family member
coming in for service,” said Rick Murphy, owner of Auto Center Enterprises. “I love retail and
helping customers care for their vehicles is extremely rewarding.”

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