Synthetic Motor Oil Pioneer and Amsoil Founder Passes
Al Amatuzio, the founder of Amsoil Inc., passed away peacefully March 31, 2017, surrounded by loved ones in his home. Al was born on May 6, 1924, in Duluth, Minnesota.
Al’s entrepreneurial nature emerged when he was a child. He peddled newspapers, sold magazines, collected scrap iron and devised any number of ventures to help support his family through difficult times.
After high school, Al attended Naval Air Corps training and served in the Merchant Marines, the Air Force and eventually, the Duluth unit of the Air National Guard. He served 25 years as a fighter pilot and squadron commander and was twice honored as our nation’s top pilot.
Al then became inspired by a new challenge. Armed with the knowledge that every jet engine in the world could survive only with synthetic oil, he reasoned that the same performance benefits could be applied to cars, trucks and other motorized land vehicles.
Al ignored the skeptics and in 1963 began an intense period of research and development. By 1966, he had formulated his first synthetic motor oil, and throughout the sixties he continued development and sold synthetic oils under a variety of names. In 1972, Amsoil synthetic motor oil became the world’s first synthetic motor oil to meet American Petroleum Institute service requirements. The lubricant industry had changed forever. All the major oil companies followed Al’s lead and developed synthetic motor oils of their own.
Al was generous in all respects and had particular compassion for children, animals and military causes. He touched the lives of many and will be missed by family, friends and thousands of loyal Amsoil employees and dealers.
A memorial service was held in Duluth, Minnesota, April 15. Al’s family has requested that in lieu of flowers, memorials be made in Al’s name to Animal Allies of Duluth, the Douglas County Humane Society or the Amsoil Northland Law Enforcement K-9 Foundation.