Synthetic lubricant technology company AMSOIL INC. has acquired Benz Oil, according to a press release.
Based in Milwaukee, Wisconsin, Benz Oil was founded in 1898 and is a developer, manufacturer, and supplier of industrial and metalworking fluids. It will join the company and its AMSOIL Industrial business unit.
All Benz Oil facilities in Milwaukee are set to be rebranded as AMSOIL. The acquisition brings the addition of “cutting and grinding metalworking fluid, process fluid, heat-transfer fluid and other specialty fluids” to AMSOIL’s services.
Benz Oil CEO, Dixon Benz II, felt that AMSOIL was similar to Benz, citing them both as being family-owned, Wisconsin-based brands, and that the company will “embrace the values of our organization and accelerate its trajectory.”
Dave Meyer, vice president of AMSOIL Industrial, agreed that the two companies had similar business approaches as well.
“We both place high value on our people and our customers,” Meyer stated. “AMSOIL Industrial is very focused on a consultative approach to selling and providing value outside the transaction, and Benz operates the same way.”
