Online Updates: New Columnist, Talking License Plate Readers

New Columnist: Jeff Tremper Joins NOLN as Contributing Columnist

National Oil and Lube News is pleased to welcome Jeff Tremper as its newest online-exclusive columnist. In his first piece for NOLN.net, Tremper explains that while retention has always mattered for automotive service shops, customers now expect to be reminded to return, driven in large part by automation and better use of service data.

Podcast: License Plate Readers Unlock Marketing Possibilities (with Noel Peña)

DRN's Noel Peña explains how the company's license plate recognition technology helps operators develop more precisely targeted marketing campaigns toward potential new customers.