Podcast | License Plate Readers Unlock Marketing Possibilities (with Noel Peña)

DRN's Noel Peña explains how the company's license plate recognition technology helps operators develop more precisely targeted marketing campaigns toward potential new customers.
Dec. 4, 2025
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In the second of three interviews recorded at AAPEX, NOLN catches up with Noel Peña, senior executive director of sales and business development at DRN. Peña explains how the company uses license plate reader technology to help automotive businesses—including quick lubes—target highly qualified customers by collecting data on vehicles passing by their shops.

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About the Author

Tom Valentino
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Tom Valentino

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Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.

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