Podcast | Progressing with PAMA, Connecting with Customers (with Jason Lyon)
Jason Lyon, chief operations officer for Benny’s Car Wash, recently was announced as the association president for the Preventative Automotive Maintenance Association’s 2026-27 term. This week, he took time to speak with us about his goals for PAMA, from better understanding the association’s membership to growing its education and training initiatives.
Lyon also discusses how Benny’s is relying on community engagement and personal interactions to grow its customer base and overcome the challenge of guests going longer between service visits.
Podcast | A Brand That Hits the Right Notes (with Doug Zarkin)
Doug Zarkin has two decades of experience in retail and brand marketing, but he’s a newcomer to the quick lube industry. Zarkin was hired as the new chief marketing officer for Take 5 Oil Change earlier this summer, and he describes the way in which he has observed Take 5 lube techs working as “nothing short of a symphony.”
Zarkin shares what appealed to him about joining Take 5, what he has been able to carry over from his marketing experience with health and wellness brands, and the role of marketing as Driven Brands looks to grow the number of Take 5 locations across the U.S.
About the Author
NOLN Staff Reporters
The NOLN staff reporters cover the quick maintenance industry every day, from top to bottom. For news inquiries, please contact [email protected].