Podcast | Get on Target with Omnichannel Marketing (with Jeff Tremper)
Jeff Tremper, senior vice president of Throttle CRM Service Reminders, shares insights on developing an omnichannel approach to marketing and why it’s important to craft consistent messaging across your different marketing channels. He also discusses best practices for using email and SMS messaging to connect with customers, the value of online customer reviews, and the reasons why traditional (non-digital) marketing is seeing a resurgence.
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About the Author
Tom ValentinoTom Valentino
Editor
Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
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