Podcast | Proactive Engagement Boosts Customer Retention (with Adam Alfia and Scott Rider)
Learn how having a proactive customer engagement strategy can boost retention, improve online ratings, and ultimately drive more revenue for your shop.
As AI-driven search engines increasingly aggregate reviews, proactive online reputation management is a critical tool for quick lube shops of all sizes. Adam Alfia, founder and managing director of Real Time Feedback, and Scott Rider, founder and CEO of the Rider Group, join the NOLN Podcast to explain how a proactive engagement strategy can boost retention, improve online ratings, and ultimately drive more revenue for your shop.
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Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
