NOLN Releases 2025 Operator Survey Report

July 1, 2025
The 2025 NOLN Operator Survey Report, sponsored by Valvoline, is now available to download.

Data-conscious quick lube operators, a day you’ve been waiting for has arrived: The 2025 NOLN Operator Survey Report is now available for download.

This year, National Oil and Lube News received responses from all 50 states, as well as Canada. A majority of respondents (57.9%) are single-shop operators, but multisite operators made their voices heard as well, with 18% of respondents having 21 or more locations under their jurisdiction.

What else did we learn about the average operator in the quick lube industry in 2025?

  • More than half have been in the industry for more than 20 years.
  • They are likely to offer full-service repairs beyond just quick oil changes.
  • They know their customers, with 96% reporting that more than half of their guests are repeat visitors.

The 2025 NOLN Operator Survey also includes data on employee compensation, marketing strategies, customers and their vehicles, oil breakdowns by grade, operational challenges, and more.

Special thanks to Valvoline for sponsoring the 2025 NOLN Operator Survey Report.

>> Download the 2025 NOLN Operator Survey Report

About the Author

NOLN Staff Reporters

The NOLN staff reporters cover the quick maintenance industry every day, from top to bottom. For news inquiries, please contact [email protected].