Lubrication Specialties has announced Bud Prenatt as the newest addition to their marketing team, according to a press release.
Prenatt officially joined the company this past February and will oversee promotion for the company’s Hot Shot’s Secret brand through “direct, online and retail and diverse markets.”
He brings nearly 20 years of experience in sales and marketing and holds an MBA from Ohio Dominican University. He recently worked for an Ohio-based company “focused on the class 3-6 truck and off-highway market segments” as their product marketing manager.
“Our initial product, Stiction Eliminator, was developed to reduce issues related to injectors sticking or failing in semi-trucks,” said Lubrication Specialties President Brett Tennar. “Bud’s background fits squarely with our goals to capitalize on his heavy-duty industry knowledge and his ability to recognize unrealized potential in new markets.”
Additionally, Prenatt teaches as an adjunct professor at Ohio State University, as well as teaching skydiving classes at the University of Cincinnati, such as “Intro to Skydiving, Managing Extreme Risks and Indoor Body Flight.”
“Marketing is much like skydiving,” Prenatt reflected. “There are extreme risks and great rewards, but you will never experience either without first knowing your audience, understanding your goal, and creating a solid plan to achieve what you set out to accomplish.”