Specialty Products Company has announced Brent Berman as its newest vice president of sales and marketing, according to a press release.
Berman brings over 25 years of experience automotive aftermarket, first beginning his career in the mid-1990s as a technical trainer for Cooper Automotive.
Prior to joining Specialty Products Company, Berman served as vice president of enterprise/commercial support and cataloging at First Brands Group in Cleveland, Ohio.
Berman’s previous work includes developing and managing the Garage Gurus technical training program at Federal-Mogul in Southfield, Michigan, and acting as group director of repair products at Trico Products in Rochester Hills, Michigan.
In his new role, Berman will supervise sales, marketing, and other key functions across Specialty Products Company, SPC Performance, and Peterson Fluid Systems.
“We are thrilled to welcome Brent as our new VP of sales and marketing,” said Specialty Products Company President and CEO Ben Bigelow. “Brent’s aftermarket experiences and deep technical expertise will help Specialty Products Company and all of its product lines advance into the future with key product development and technical training to connect more technicians and consumers to our brands.”
