Take 5 Oil Change has appointed Doug Zarkin as its first chief marketing officer, according to a report from Adweek.
Zarkin most recently served as the chief brand officer for wellness and fitness services company Modern Performance and Recovery Brands, which he first took on in 2023. This came after working as CMO of Pearle Vision, as well as various marketing leadership roles for fashion and cosmetic companies.
In his role with Take 5, Zarkin will be responsible for the brand’s marketing strategy and execution. He plans to build up the brand’s story, gain deeper insight into the customer experience, and to bolster a data-driven marketing approach. He will report to Mo Khalid, executive vice president and group president for Take 5.
“We’re thrilled to welcome Doug Zarkin to the Take 5 Oil Change leadership team,” said Khalid in a statement. “Doug’s proven ability to build emotionally resonant brands will be instrumental as we continue to grow and deepen our connection with customers nationwide.”
