ZF Aftermarket has promoted Steve Bashir to its head of aftermarket sales, U.S. & Canada, according to a press release.
Having joined ZF Aftermarket in August 2023, Bashir most recently served as head of commercial vehicle aftermarket, North America, for the company. Prior to working with ZF, he worked as business line leader/general manager for aftermarket braking.
In the newly established role of head of aftermarket sales, U.S. & Canada, Bashir will drive sales growth and advance customer service for ZF’s passenger car, commercial vehicle, industrial independent aftermarket business lines, as well as CV original equipment supplier aftermarket business in the U.S. and Canada.
“Steve’s deep experience in the aftermarket, combined with his strategic approach to supporting customers, is instrumental to our progress in becoming a more agile, customer-focused organization,” said Chris Battershell, vice president of ZF Aftermarket North America. “ZF Aftermarket is strengthening its role as a trusted partner to distributors, fleets and workshops by providing the OE-standard parts, digital tools, training and service they need to keep vehicles moving and uptime at its highest.”
