Premium Guard Inc. Promotes John Etheridge to VP of Category and Product Management

Premium Guard Inc. has announced the promotion of John Etheridge to vice president of category & product management in a recent press release.

First joining PGI in 2019, Etheridge brings more than 20 years of experience in the automotive aftermarket. He’s credited with building PGI's Product Management organization, which involved the integration of Product, Engineering, Cataloging, and Data functions, as well as expanding capabilities in analytics and category management.

Beyond PGI, Etheridge also serves as Council Chair of the Auto Care Filter Manufacturers Community.

In his new role, Etheridge will oversee both Category Management and Product Management, working closely with PGI's leadership team to drive growth and expand the company's product platform.

“I'm honored to take on this new role and continue building on the momentum we've created at PGI,” said John Etheridge, Vice President of Category & Product Management. “Our teams have made tremendous progress expanding product coverage and driving innovation across our portfolio. I'm excited to keep pushing.”