Piston Lube Centers Launches First Royal Purple Powered Location in Kyle, Texas

Piston Lube Centers has announced its first ‘Powered by Royal Purple synthetic lubricants’ location in the United States in a recent press release.

Piston Lube Centers now operates more than 90 locations across Texas, while Royal Purple products are manufactured and distributed within the state. As such, Kyle, Texas, was selected for the first branded location due to its strong growth and proximity to the Austin metropolitan area. 

Through the Royal Purple quarterly consumer promotions, customers who receive an oil change may submit a claim for a service certificate toward their next service at the store. The partnership will also bring branded signage approved by Royal Purple provided by Piston Lube Centers, along with point-of-sale materials, such as product display racks, barrel wraps, and in-store consumer education materials. 

Piston Lube Center technicians have also participated in a Royal Purple product-specific training program, which includes both e-learning and on-site training.

“Customers can feel confident bringing their vehicle to Piston Lube Center in Kyle with our fast and friendly maintenance services using quality Royal Purple products,” said Wendy Lee, marketing manager for Piston Lube Centers.