How one shop thinks outside of the box for effective, low-cost marketing and uses social media to get their message across.

How to capitalize on customer referrals to get that word-of-mouth advertising.

To get vehicles in the bay, operators sometimes get creative. That’s Morris Clement’s specialty.

In a rare dual-case study, two operators talk about why loyalty programs can be right or wrong, depending on the business.

There's more to it than you think, and learning the difference between the two can help a shop excel at both.

Whether you're just starting out, six months in or a year past your marketing campaign, here's a guide to setting and meeting goals to stay on track.

It’s Google’s world; you’re just working in it. Here’s how to take advantage of the free features of Google My Business.