The topics, frequency, and reviews on your shop's social media profile can build a loyal customer base.

If done right, merchandise can be a powerful customer retention and acquisition tool.

This is why it’s not yet time to do away with your traditional means of marketing communication.

How preventative maintenance additives provide better maintenance to customers, and boost tickets all in one.

How appealing to the next generations can reignite your passion for your business.

How one shop thinks outside of the box for effective, low-cost marketing and uses social media to get their message across.

How to capitalize on customer referrals to get that word-of-mouth advertising.

To get vehicles in the bay, operators sometimes get creative. That’s Morris Clement’s specialty.

In a rare dual-case study, two operators talk about why loyalty programs can be right or wrong, depending on the business.

There's more to it than you think, and learning the difference between the two can help a shop excel at both.

Whether you're just starting out, six months in or a year past your marketing campaign, here's a guide to setting and meeting goals to stay on track.