Independent shops need to pay attention to technology—or get left in the dust by dealerships. 

NOLN speaks with two Pennzoil experts about the release of four new engine oil types.

Onboard diagnostics systems, such as oil life monitors, are directing drivers to go to the dealership for service. The Automotive Oil Change Association argues that it's worded as a demand rather than a recommendation.

Hear one shop owner's take on how additive sales helped boost ticket averages.

Immigration and Customs Enforcement increased worksite investigations by more than 300 percent from 2017 to 2018.

A marketing expert and an audio marketing expert share how a shop can stay ahead of competition and become voice-search ready.

One SMS messaging company, Podium, shares how to implement and use a two-way texting platform to decrease time spent talking with customers and increase the ease of their experience.

Know your labeling and marketing rules for the newest engine oil standards.

Time is a valuable resource. Time management tools are just as valuable.

Knowing how synthetic oils protect GDI engines better can present sales opportunities for techs.

Use your body to put the customer at ease and demonstrate that you care.

Shell's Dan Arcy explains the latest diesel oil specs and what shops should have for inventory.

Semi truck use HOW much engine oil?

In order to attract millennial and Generation Z job candidates, updated technology should be at the forefront of the recruitment process.

An HR expert goes through the ins and outs of a tough part of management.

It’s not the most detrimental decision a shop will make, but it’s a clear operational choice that brands have made.

To succeed in digital marketing, that website needs to be fed, and often. It can't just be a static list of information.

Ultimate convenience for customers means being open later, and that's often after dark during the winter months. Isom says that it wasn't always like that, and the shops that haven't been updated show it.

Four negative search results can cost a shop 70 percent of its potential business.

Small businesses that do not comply with overtime laws may end up owing employees extra money in overtime, which is something that can easily be avoided. The law is still undergoing changes, but business owners can get ahead of it by being prepared.