It’s not the most detrimental decision a shop will make, but it’s a clear operational choice that brands have made.

To succeed in digital marketing, that website needs to be fed, and often. It can't just be a static list of information.

Ultimate convenience for customers means being open later, and that's often after dark during the winter months. Isom says that it wasn't always like that, and the shops that haven't been updated show it.

Four negative search results can cost a shop 70 percent of its potential business.

Small businesses that do not comply with overtime laws may end up owing employees extra money in overtime, which is something that can easily be avoided. The law is still undergoing changes, but business owners can get ahead of it by being prepared.