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Creating a New Brand

The Keys to Managing Multi-Shop Initiatives

The New NOLN?

The Dos and Don’ts of Messaging Customers

How I Did It: VIP Tires & Service

Getting Process Buy-in and Building Good Habits with Contests

Case Study: Marketing a Quick Lube Network—Online and Off

Industry Insight: DIY Oil Changes, Superfund Contamination and You

What Business are You In?

Finding the Right Insurance

Shop Look: Kwik Kar of Prosper, Texas

Pit Stop: Like Everything Else, POS is Going Fully to the Web

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