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The NOLN Podcast

Podcast | Feature Read: How to Keep a Customer for Life

Nestor Gutierrez, CEO of Rancho Express Lube in Rancho Cucamonga, California, explains how personalized interactions, community involvement, and added perks can foster customer loyalty and differentiate quick lube shops from their competition.
April 13, 2026
Nestor Gutierrez
69d953ec018a7eadb6f2af64 Podcast 4926
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Nestor Gutierrez, CEO of Rancho Express Lube in Rancho Cucamonga, California, says retaining customers comes down to how you treat them and their vehicles. Gutierrez explains how personalized interactions, community involvement, and added perks can foster customer loyalty and differentiate quick lube shops from their competition.

This article originally appeared on NOLN.net on Feb. 23, 2026.

Read by Brittany Duncan 

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About the Author

Carol Badaracco Padgett

Carol Badaracco Padgett

Carol Badaracco Padgett is an Atlanta-based writer and NOLN freelance contributor who covers the automotive industry, film and television, architectural design, and other topics for media outlets nationwide. A FOLIO: Eddie Award-winning editor, writer, and copywriter, she is a graduate of the University of Missouri School of Journalism and holds a Master of Arts in communication from Mizzou’s College of Arts & Science. 

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