AASA Launches Starting/Charging Campaign

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The Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor and Equipment Manufacturers Association (MEMA) and its Marketing Executive Council have launched a new marketing campaign focused on the starting and charging category as a part of its Know Your Parts program.

The new campaign seeks to educate repair professionals on the importance of doing complete and proper diagnostics for starting and charging issues. Application of proper diagnostic techniques will help to cut down on unnecessary warranty returns of starters and alternators.

The educational component of the program is accomplished with a new diagnostic eLearning tool created by AutoNetTV in collaboration with participating manufacturers. It is a self-directed audio-visual step-by-step presentation that makes diagnosing starting and charging issues easy and intuitive.

“We’re really excited about this campaign,” said Bill Hanvey, AASA senior vice president of Programs and Member Services. “Preventable warranty returns have been an issue for a long time in this category. We’re confident our new approach will have a positive impact on this problem. The campaign, the new eLearning presentation and the data we derive from them will have real value for our members.”

The site features the new eLearning tool, a new promotional video and unique articles, graphics, videos and informative content from sponsor companies such as ACDelco, BBB, Bosch, Continental, Cardone, Dayco, Denso, Gates, Litens, MPA and Remy.

To visit the site, go to: www.kypgenius.com

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