Running A Shop

ARTICLES

How to Market to People Not Like You

It is very easy to think that your customers are just like you, but that’s rarely the case, even if they look like you, are roughly the same age and appear to appreciate the same things. Even when customers seem like you, they can still be very different.


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Labor Control

The secrets to maximizing your labor dollars

When it comes to running a successful and profitable quick-lube center, your outlay in labor dollars can quickly turn you from “in the black” to “in the red” if you fail to maintain control of your labor issues. Columnist Kit Sullivan explains.


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