Running A Shop

ARTICLES

How to Market to People Not Like You

It is very easy to think that your customers are just like you, but that’s rarely the case, even if they look like you, are roughly the same age and appear to appreciate the same things. Even when customers seem like you, they can still be very different.


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Labor Control

The secrets to maximizing your labor dollars

When it comes to running a successful and profitable quick-lube center, your outlay in labor dollars can quickly turn you from “in the black” to “in the red” if you fail to maintain control of your labor issues. Columnist Kit Sullivan explains.


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“Disciplining” Adults is Just Wrong

It’s a great irony that the discipline policy preferred by most companies is called “progressive.” Since the word progressive means “making favorable progress or change,” nothing could be further from the truth. The progressive discipline policy is about punishment — not improvement.


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Forecast 2019

Businesses should enjoy brisk economic tail winds in 2019. Corporate profits will continue to rise at a nice pace, and the improving job market will inspire consumers to spend freely. 


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Understanding Personalities And How To Apply Them

Diversity, it’s a twisted term. When someone says there is no diversity, it seems most would turn their minds to cultural diversity (it is the latest rage, after all). But when it comes to diversity in your shop, it shouldn’t mean to hire certain genders or ethnic backgrounds. What it should mean is to seek out different personalities and introduce conflict.


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Customer Service: What Strengthens Your Relationships?

No matter what business you are in, customer service is more important now than ever. As society becomes increasingly impersonal, the value of personal relationships, the need for personal attention and adapting to customers’ needs matter. Add to this the ever-changing social media variable, and you will be quickly made aware of one of the dangers of poor customer service.


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